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My ET (Emails and Tasks) World

Posted July 24th, 2011 by admin and filed in Business, ListAppy

(July 24, 2011)

Several of us live in the email world. We have Jobs involving new tasks that springs to life from emails we receive. We send emails to get tasks completed and more emails to let everyone know when they are complete.

The email work flow and task management work flow are tightly coupled in many more ways than we ever pause to think about. We create tasks as soon as we identify something needs our attention. Where do we create these tasks and manage them?

According to Campaign Monitor, that has tracked over billions of emails sent from 2009 till June 2011, the most popular email client is Outlook (28%) followed by iOS devices (16%). Having been an Outlook user since I started in the workforce a dozen years ago, I am not surprised at this statistic.  Several of us live, play and achieve greatness in Outlook. We create new tasks, delegate tasks, and accomplish projects in Outlook.

Recognizing this fact combined with the popularity of iOS devices, Samura Solution task list and todo (to-do) list management applications seek to integrate tightly with Outlook 2007 and Outlook 2010 in upcoming releases of our software. We will provide our customers an easy way to synchronize Outlook tasks with DeskListAppy – our desktop task list management solution. We already support synchronizing tasks and lists from Mac and Windows platforms to iOS. With this integration customers can create tasks in Outlook and synchronize with iPhone, iPad or iPod touch devices through our desktop Outlook integration.

In today’s connected world, wherever you are, you are checking emails. We want to make sure you do not forget that important task todo – the important phone call, the important appointment. We provide you the option to receive email reminders in DesklistAppy 2.0. As long as you leave the application running, and your computer is connected to the Internet, we will remind you over email.

Finally, what good is it to keep your tasks and accomplishments to yourself. To make it easy to delegate, provide status, or just simply share tasks, we are providing you an option to email your tasks, todo items, and task lists to your teammates from our desktop application.

We hope these tighter integration of our task management solution into your email work-flow will help manage and share your tasks easily, taking your productivity to the next level. It is worth having those extra minutes everyday to spend with your loved ones!

ListAppy 2.0 for Mac and Windows Released!

Posted July 24th, 2011 by admin and filed in Business, ListAppy, Software

(July 24,  2011)

We are extremely excited to announce ListAppy 2.0. Here is a brief summary of all the features we have made available in this release. As always, the upgrade is free for our existing customers. Please look for our email to download the new version for free, if you can’t wait send us an email and we will prioritize you.

What’s new in ListAppy 2.0 for desktop

* Outlook Sync of tasks and lists, exclusively for ListAppy for Windows customers

* New Settings option to setup your preferences to show or hide completed tasks, turn on/off iPhone sync etc.

* Share  tasks and lists easily with  teammates and collaborators, easy HTML formatted email option

* Turn on email remainders in addition to desktop alerts

* Sort by Title, Priority, Due Date ..

* Send us diagnostic logs to help troubleshoot your issues

* Seamless editing of tasks and lists – No edit/done toggling as before

and many more interesting usability enhancement that you will love. Looking forward to hear your feedback on out latest release.

 

 

How many iPads will Apple Sell in Q2 2010?

Posted May 16th, 2010 by admin and filed in Business

Estimating the number of iPods, iPhones, IPads sold is a fun and challenging endeavor. Apple has successfully delivered amazing “one-hit” wonders time and again and it will be interesting to see what will come next after iPad.

I wondered why I will ever need an iPad. I have a Mac desktop and a Windows laptop. I have an iPhone to take along if I don’t feel like lugging around my portable mobile laptop computer. Then I asked myself, when do I carry around my laptop? It is usually when I am going to meetings and want to be able to lookup stuff online – both Internet and Personal Docs, thanks to Google Docs and DropBox. I also carry my laptop if I am traveling and expect to get some work done on the trip.

How do things work out with a laptop? Not great. My laptop takes a while to wakeup, a little more time to connect to the Wi-Fi, sometimes have to play with the Wi-Fi settings.. a mess indeed. This is exactly where I feel an iPad, beautifully, fills a need. An iPhone like device only can get more done. Simple, Elegant and Powerful – just like how we want to create ListAppy!

This is my take on using an iPad. Getting online and productive quick and easy. What’s yours? While you are at it, do you want to take a guess as to how many iPads Apple will sell in this quarter? Did you say 1 Million, they passed that milestone long ago!!

Mirror – A Top Paid iPhone App, Why it is so Wrong

Posted May 15th, 2010 by admin and filed in Business

After spending a few hours on iTunes, I feel that that Apple’s review process is tactically OK, but strategically flawed. Let me explain.

Mirror is a the To-Paid Application in the Lifestyles category, but seriously it is probably the Top running Scam in AppStore.

I like to show and tell. If you can open iTunes, just search for Mirror. You should see an iPhone App with a nice and pretty model holding a mirror to her  face. This App is priced at an innocuous $ .99 and claims you can have a mirror in your pocket.

Now, don’t get fooled by her appearance, what you are seeing is plain EVIL!!!!


The Current version (1.8) of this App has 338 1 star ratings and 138 5-star ratings and barely anything in between!!

OK, check All Versions, to see which you have to first expand by clicking on an arrow, which I think is lame. Why is Apple not showing ratings for all versions by default? Is Apple encouraging developers to make a new release and hide all the bad ratings thus far?

Ok, back to the Mirror story, what do I see if I expand and look at the ratings for all versions? 192 5-star and 1414 1 star ratings and barely anything in between!! Need I say more, this App is a scam in the App Store. It doesn’t really work, worse it just shows you a black screen!! As clearly seen from the ratings and  honest reviews, the App throws a nasty surprise to purchasers and has fooled a number of customers. Did Apple really review and approve this App?

This is just one example of the intolerable injustice that goes on in the App Store “Controlled” World! Do you have something that you find inexcusable? Post a Comment and let us know!!

Here is another one,

* The Apps in top 100, get more and more attention!! a better App that is late to the party struggles!! Is this fair?

* Does Apple promote Apps by Q (# of downloads) over Revenue earned (P*Q)? Thereby encouraging developers to price low?

Pricing an iPhone App

Posted April 5th, 2010 by admin and filed in Business, ListAppy, Software

This Blog explores my thoughts on how to price ListAppy for iPhone using the frameworks from my classroom. I enjoy learning by applying and really glad to have my own pricing project through Samura Solutions. Naturally, this discussion is not specific to pricing an iPhone App or even  to just pricing software products.

Let’s go.

The three common ways to price the app are

  • Markup over cost, cost led pricing.
  • Giving away an add-on for free. In our case we give away DeskListAppy, the PC or MAC version of ListAppy task management application for free. This is in a sense customer led pricing. customers always demand products to be free. Is it a good idea? Let’s explore as we discuss the topic further.
  • Look at the competition. Here the trick is to make sure to look at the competition today and in competition in customers mind. The company may have a long-term strategic competitor in mind but the real competition is in the purchasers head.

My Professor will call these approaches primitive and unsophisticated. So, how do we really do it?

Economic Value to Customer (EVC)

Are there reasons for the customer to value our product more than the competition? What are the carefully crafted differentiating features that add distinct value?

These questions really guide us to price in relation to our competitors price. Remember that value does not just come from features but also from usability. In some sense Apple created most of its value by focusing on the latter.

In creating this value, the most successful strategy is to position away from competition. In a place that is still sizable and profitable from a market standpoint.  Ways of creating value is a whole separate topic,  for another post, if you say please!

Value to customer and pricing based on value is all great but the problem with discounting and even giving product away for free is the effect it has on customers valuation of the product. Give it away and customer is thinking yeah, this must really be poor quality.

Let us assure you this is not why we are giving away the desktop version of ListAppy for free. We really are looking for some early adopters of the product to tell us what they like and what they don’t. We are committed to creating the best task management application for the desktop and mobile environments and are willing to pay the price for it in the beginning. Beware, the idea is not giveaway the product free, forever!