Home ListAppy DeskListAppy About

Pricing an iPhone App

Posted April 5th, 2010 by admin and filed in Business, ListAppy, Software

This Blog explores my thoughts on how to price ListAppy for iPhone using the frameworks from my classroom. I enjoy learning by applying and really glad to have my own pricing project through Samura Solutions. Naturally, this discussion is not specific to pricing an iPhone App or even  to just pricing software products.

Let’s go.

The three common ways to price the app are

  • Markup over cost, cost led pricing.
  • Giving away an add-on for free. In our case we give away DeskListAppy, the PC or MAC version of ListAppy task management application for free. This is in a sense customer led pricing. customers always demand products to be free. Is it a good idea? Let’s explore as we discuss the topic further.
  • Look at the competition. Here the trick is to make sure to look at the competition today and in competition in customers mind. The company may have a long-term strategic competitor in mind but the real competition is in the purchasers head.

My Professor will call these approaches primitive and unsophisticated. So, how do we really do it?

Economic Value to Customer (EVC)

Are there reasons for the customer to value our product more than the competition? What are the carefully crafted differentiating features that add distinct value?

These questions really guide us to price in relation to our competitors price. Remember that value does not just come from features but also from usability. In some sense Apple created most of its value by focusing on the latter.

In creating this value, the most successful strategy is to position away from competition. In a place that is still sizable and profitable from a market standpoint.  Ways of creating value is a whole separate topic,  for another post, if you say please!

Value to customer and pricing based on value is all great but the problem with discounting and even giving product away for free is the effect it has on customers valuation of the product. Give it away and customer is thinking yeah, this must really be poor quality.

Let us assure you this is not why we are giving away the desktop version of ListAppy for free. We really are looking for some early adopters of the product to tell us what they like and what they don’t. We are committed to creating the best task management application for the desktop and mobile environments and are willing to pay the price for it in the beginning. Beware, the idea is not giveaway the product free, forever!

Task Management

Posted April 4th, 2010 by admin and filed in ListAppy, Software, Uncategorized

Why do we need another Todo Application?

Tasks do not come as individual or independent things that you just think up, act on and checkoff in your mind. Life is full of tasks and they come in lists. If you lay out your tasks, you will come up with a neat hierarchy of task lists.

Even successful people, from scientists to professionals keep track of their tasks, issues, todo items, checklists, even entire project lists in their head. This leads to stress, anxiety and overall decreased productivity. In today’s mobile lifestyle, it is sad that the situation has only become worse. Nobody has the time to create neatly organized lists in their traditional organizers, desktop computers or on their phones.

Several software tools promise to help these professionals by offering easy to use task list management applications.  Getting Things Done is an organizational method created by David Allen, described in a book of the same name. The author advices one to transfer things out of the head into another medium. Great advice.  The rest of the book describes a framework for managing your tasks. Allen is quoted by Wired as saying “the workings of an automatic transmission are more complicated than a manual transmission, [t]o simplify a complex event, you need a complex system”.

This is where I beg to differ. To simplify a complex event needs thinking based on a simple system.  A number of task list applications for desktop and iPhone claim to follow the GTD approach and thoroughly confuse the stressed and anxious professionals who are looking for simple solutions to manage their todo task lists. It is interesting to see the support for GTD by application developers, despite the widespread criticism of GTD’s complexity. Understanding GTD should not be a hierarchy of tasks clouding and distracting from the real tasks on hand!

ListAppy is an attempt to achieve the benefits of both worlds. A common sense, task list management application for your iphone and desktop that helps you organize your todo lists hierarchically.

  • The list itself can be a simple checklist or a project list with sublists.
  • There is no confusing contexts and perspectives to conform to a “complex” task management framework.
  • Create tasks in lists, assign priority and due date.
  • View the tasks in a calendar, or by searching.
  • Manage a single set of task lists at your home, office and on your iPhone or iPod touch device.

Not all todo applications are created equal. Some are more simple than others and some are more powerful than others. The combination of simplicity and power is what samurasolutions.com aims to deliver with ListAppy. Let us know what you think and after all the customer’s voice is what matters in the end.

Task list management is not an easy topic. To address every individual’s need to organize is ambitious, but what is it that works for you?  Assuming 80-20 holds, what do  the 80 want? Let us know through you comments.